How CO-OP is Helping Credit Unions Evolve to Become a Dominant Financial Ecosystem

A common debate in the digital era is which type of organization has the advantage. Startups have little risk, incredible agility and the freedom to let imagination run wild. Incumbents have data, customers, an established brand and financial resources. Credit unions, incumbents in a quickly evolving financial services marketplace, have one more valuable asset startups do not – trust.

in CO-OP Financial Services
Is Your Members’ Information on the Dark Web? Free Scan from EverSafe Available to NJCUL Member CUs to Find Out

In light of the number of recent data breaches (e.g. Equifax, Sears, Delta), in which personal information was exposed, it’s more important than ever for your members and their families to keep an eye on their personal finances and identities. Thieves, who have access to the Dark Web’s illicit databases, sell this personal information to scammers, resulting in loss and immeasurable hardship to victims.

in EverSafe
Your Race to Excellence Starts Now

Thanks to the rapid evolution and adaptation of technology, business – even society – is changing faster than ever before. This transformation and its numerous layers and complexities can be intimidating for seasoned business executives, not to mention those just joining the credit union movement. With both the technology ecosystem and consumer expectations changing daily, how do we know when and where to “jump in”?

in CO-OP Financial Services
Is There A Cost to Convenience?
The financial sector has been on a mission to redefine the experience it provides. Companies continue chasing new channels, faster technologies, less friction in the customer journey and any other innovation to reach the holy grail of convenience.
in CUNA Mutual Group
How Digital Is Sparking a Credit Union (R)evolution

According to Jamie Dimon, “Silicon Valley is good at getting rid of pain points. Banks are good at creating them.”

With the digital demands of credit union members advancing all around us, the question remains: how can we better address their “pain points,” and is the best approach evolution – or revolution?

in CO-OP Financial Services
Risks as You Grow: Critical Considerations for the C-Suite from CUNA Mutual Group

The C-suite plays a critical role in growing your credit union’s assets, employees, product portfolio, and membership reach. But with growth comes more potential for risk and a new level of scrutiny from competitors, members, potential consumers, regulators, fraudsters, and even your employees.

in CUNA Mutual Group
Open Banking is Coming and May Change Fintech Forever

Open Banking essentially creates an ecosystem of data sharing, which in theory could revolutionize the banking industry. While still a new concept, Open Banking has been embraced by many countries in Europe, with the European Union already supporting regulation through the Revised Payment Services Directive (PSD2) in January 2018.

in CO-OP Financial Services
5 Must Reads: Innovating on the Member Experience Through Multi-channel Integration

As our lives become increasingly integrated, the boundaries between consumer channels continue to blur. This week, CO-OP Financial Services takes a selective look at how multichannel/omnichannel integration is changing everything from how we shop to how we exercise, buy gas for our cars and order hot coffee and donuts.

in CO-OP Financial Services
Digital, Data and the Race to the Home Screen

For decades, payments teams have chased “top-of-wallet” status. With the rise of mobile, though, our ambitions have changed, and now we’re competing for “top-of-device” status. We want our apps front and center when members unlock their phones, open a Chromebook or power on an iPad.

in CO-OP Financial Services
Is Data the Answer to Fighting Fraud in Today’s World?

Amidst the massive explosion of consumer, payments and transaction data, the question remains: how are we going to safeguard this stuff?

in CO-OP Financial Services
Meet the People Behind the Passion: How CO-OP is Integrating to Innovate

The world is changing more rapidly than ever and so are the needs of today’s credit unions. That’s why at CO-OP, they’re constantly evolving our products, services, and partnerships in order to provide the best solutions to our clients. But innovation is about more than just building new products; it’s also about seamlessly integrating existing ones. That’s why CO-OP created MyCO-OP, to unite all of their tools and applications into a single access point.

in CO-OP Financial Services
Four Strategies for Fighting Today’s Cold War Against Fraud

Fraud has so many moving pieces these days, making it increasingly difficult for credit union executives to keep up. The components are complex and that very complexity results in our need for specialization on topics ranging from plastic cards to cybersecurity.

in Blog
New Co-Creation Councils Reveal the True Power of Partnerships

From the world’s first ATMs, debit cards and online banking systems to our ever-expanding shared branch network, credit unions have brought to market some of fintech’s most impactful innovations. So, what is it about our movement that makes it such a hotbed of ideas? And, how can we continue to unleash our creativity going forward?

in CO-OP Financial Services
Keeping a People-Helping-People Industry Relevant in a Digital World

It is undeniable that physical money is disappearing from our financial lives. A lifetime ago, standing in line to deposit a paycheck, stopping by the ATM for weekend cash or viewing payment cards as the physical mechanism for accessing accounts was normal. Now, these representations of money are becoming invisible, replaced by digital transactions that exist as data only. Direct deposits, P2P money transfers and mobile payments are the new normal, and their functionality is measured in terms of effortlessness.

in CO-OP Financial Services
Making Digital Click with Legacy Channels

Engaging consumers wherever and whenever they want means engaging across multiple channels, including a full complement of digital and physical options. Realizing this potential isn’t easy.

“Consumers want to transact in a multitude of ways: by phone; at an ATM or shared branch kiosk; inside a credit union branch; by PC, tablet or smartphone; or using an IVR system. Consumers demand payments anytime, any way they choose to suit any scenario,” says Dr. Kathy Herziger-Snider, senior vice president of Debit/Prepaid Shared Branch Product. Upgrading legacy channels with omni-channel features like the ability to conduct ATM transactions using a mobile phone helps credit unions make the leap into this new reality.

in CO-OP Financial Services
Fintech: Friend or Foe?
Brian Kaas, Managing Director, CMFG Ventures

Over the last several years, credit unions have shown tremendous growth, even alongside the uprising of many “fintech” companies. In the last number of years, credit union membership has experienced robust growth, with this year exhibiting the fastest member growth in more than 25 years, as measured from October of 2016 to that point in 2017; meanwhile, fintech companies have seen a 778% increase in funding in the last five years.

in CUNA Mutual Group
How CU Collaborate's Sam Brownell Plans to Help CUs Attract 10 Million Members Per Year

CUCollaborate founder/CEO Sam Brownell recently appeared on the CUBroadcast program to provide an update on his two credit union collaboration Web sites that have experienced tremendous growth in the past year. His field of membership tool is available to NJCUL members free of charge.

in CU Collaborate
Is Your Credit Union Prepared for These Emerging Risks?

For many credit unions, identifying, assessing, and mitigating risks can be a challenge, considering nearly every aspect of the business can pose a risk.  While some credit unions have a solid strategy for recognizing existing risk and anticipating emerging ones, others are less proactive in their pursuit of risk mitigation. 

in CUNA Mutual Group
2017: A Truly Transformative Year for CO-OP Financial Services

At the beginning of 2017, we set a goal to deliver more seamless, more secure payment experiences to more credit union members. That theme took on even deeper meaning as we began to apply that same promise to the ways our credit union clients could expect to interact with CO-OP.

in CO-OP Financial Services
CO-OP Insight: Data Will Transform the Payments Experience this Holiday Season

As discussed at this year’s Money 20/20 conference, data has awoken a force capable of completely transforming the payments experience. This year’s holiday shopping season presents an ideal test ground for both generating and analyzing transaction data to better meet the needs of members.

in CO-OP Financial Services
NSC Blog: Why Online Strategy is Way More Than Automation with SimplyCredit’s Alan Bahr

SimplyCredit Senior Vice President Alan Bahr recently spoke on an episode of CUBroadcast to discuss today's changing strategies of online lenders, outlining a few key takeaways.

in SimplyCredit
Do Your ATMs Have What Digital Consumers Demand?

Even as new forms of electronic payments explode on the scene, we continue to hear it: Cash is king. Consumers rely on it. In fact, a new survey found nine out of 10 consumers used cash in the past six months while just over half used digital payments in that timeframe. Experts from across the landscape, domestic to international, agree a cashless society would be rife with problems.

in CO-OP Financial Services
Stay Strategic for Stronger Planning

By DeLania Truly

Strategic planning is both an obligation and an opportunity. Credit unions who plan well and execute well are the ones you read about today … growing faster, staying more relevant and becoming financially stronger. What makes one credit union’s plan better than another?  Often, it is about how you plan as much as what you plan.

in Blog
CUNA Mutual Group TruStage's Brian Werger and Tina Buttchen on How to Serve Non-Credit Union Members

CUNA Mutual Group Director of TruStage Insurance Program Brian Werger and TruStage Program Specialist Tina Buttchen share their ACUC conference presentation "What Matters Now™: Insights from Non-Credit Union Members" on CUBroadcast.

in Blog
Grow Your Credit Union Membership with Insights About Non-Members

Is your credit union leaving opportunities to grow membership on the table? If you’re not actively engaging non-members, you might be. The latest research from CUNA Mutual Group,What Matters Now®: Insights from the Non-Member,” is a deep-dive into non-member and under-engaged member mindsets, lifestyles, attitudes, and habits. These crucial insights can be invaluable tools for your credit union to reach this audience.

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CU Direct’s Michael Cochrum on the Benefits of Autonomous Lending…

CU Direct VP of Analytics and Advisory Services Michael Cochrum joined CUBroadcast at the DRIVE '17 Conference to talk innovation, Millennials, automation, and autonomous lending—and how they all work together for a better member experience.

in CU Direct
3 Ways to Build Better Member Experiences

This article previously appeared on CUinsight.

“Wow, what a great experience.” Those five words should be at the top of members’ minds after every interaction with their credit union. Whether they’re engaging in person, online or over the phone, members should be guaranteed a positive experience. In fact, it’s what they expect.

For three out of five Americans, getting a better experience is a reason to try a new brand or company (or credit union). First Technology Federal Credit Union, a $10 billion institution based in Silicon Valley and serving technology-driven companies, wants to ensure its members don’t feel that need to switch. Creating member loyalty involves three key steps at First Tech.

in CO-OP Financial Services
From Burgers to Banking

By: Frank Allgood

I’m the dad that follows everyone around the house, flipping off the lights, clicking off unwatched TVs and lowering the thermostat in the dead of winter to save a buck. But on a recent Saturday night, I surprised the family when I pulled into a local gaming and amusement venue that had one of those 1950s diner-style burger joints. You know, the one where the staff dances and sings? Well… at least they used to.

My wife has been a longtime fan of Johnny Rockets. The paper hats. The 5-cent jukebox. The upbeat wait staff who would squirt ketchup smiley faces on your plate when your fries arrived. About every 15 to 30 minutes the entire staff, even the cooks behind the shiny chrome bar, would breakout in a dance. And with our two fussy-eating children, Johnny Rockets was one place where everyone had an awesome time.

This time, however, the experience we had known and loved was gone. We had to order our meals from a more expensive, limited menu with no children’s items from a counter outside the restaurant. There were no paper hats or cheerful staff. While the jukebox played music, you couldn’t flip through the charts and select a tune despite it taking your money. And if you wanted ketchup, you made your way to a toppings bar.

Notice I didn’t say anything about the food. The food was good and on par with what we’ve experienced before, although it’s funny how a heftier bill can impact your senses. When you consider, however, the current burger craze where there are casual dining and midscale restaurants competing well on taste, flavor and freshness, it became a big bowl of OK.

in Blog
Embrace and Employ the Innovators

By: Bob Trunzo

Remember being told to “think outside the box”? It used to be such a common phrase; asking you to forget the norm and imagine greater possibilities. Throw a curveball. No idea’s a bad idea. Blue sky thinking.

When a group of college students visited CUNA Mutual Group earlier this month, it occurred to me just how obsolete the phrase has become.

in CUNA Mutual Group
Tell Your Members: 19 Hotels in NJ included in Credit Card Data Breach

International Hotels Group (IHG), which includes Holiday Inn, Crown Plaza and Staybridge Suites brands issued a statement of a data breach that took place between September and December 2016. The data breach is much larger than IHG reported in February and it expands to include 19 hotels in New Jersey:

in Blog
Where Will CO-OP’s Security Roadmap Take Us in 2017?

Fighting fraud is one of the biggest challenges credit unions face right now. CO-OP has developed a four-part roadmap for 2017 to help clients mitigate fraud and reduce false positives.

"Throughout this year, we are introducing new tools in a layered approach,” says Stephanie Pike, senior product manager for CO-OP. Because fraud is such a complex, rapidly-changing threat today, this means using a variety of tools and approaches. “Sometimes clients will ask why there have to be so many mechanisms in place,” Pike says. “Fraud is changing so rapidly, you can’t just rely on one tool or technology.”

It’s equally important to balance security against member experience. While members want greater security, they do not want to sacrifice effortless transactions to achieve it. “Right now, we’re seeing this dynamic at work with fallback transactions. Some issuers are being overzealous and blocking all transactions,” Pike says. “The vast majority of these are legitimate, so issuers have to find a way to balance security against the members’ need to complete transactions successfully.”

Sharper tools and support from CO-OP can help. The four key elements to CO-OP’s security roadmap are:

in CO-OP Financial Services
Increase Giving—and Reward Deserving Directors & Employees—With a Charitable Donation Account

Credit unions are seeing the value in improving their charitable giving strategy through a charitable donation account (CDA) program. In the past year alone, CDA investments have increased by 39%.*

A CDA’s primary objective is to help credit unions donate to their favorite charities and foundations, which may include the National Credit Union Foundation (NCUF), a League’s foundation, or a credit union’s own foundation, while simultaneously increasing return on assets (ROA).

By using professionally managed investment portfolios, your credit union’s CDA has the opportunity to invest in equity andbond portfolios that have not been available through traditional credit union investments. In turn, you may have more to donate. It’s a great way to recognize a board member or employee, by making donations in their name.

In the NCUA board minutes** from the meeting at which the CDA rule was unanimously approved, then NCUA Chairman Debbie Matz mentions that the new ruling sets safeguards to ensure that CDAs are used for their intended purposes.  

in CUNA Mutual Group
Spam, Shams, and Other Scams

Scams, scams…go away! Unfortunately, it’s not that simple. Spam, shams, and other scams are on the rise. Fraudsters use clever schemes to defraud millions of people for billions of dollars every year.  In fact, 27 million Americans lost a total of $7.4 billion dollars to telephone scams alone in 2015, according to a survey by TrueCaller.1

Fraudsters are crafty. They pressure people to make important decisions on the spot by using innovative schemes and new twists on existing age-old scams. Their multi-channel approach can involve phone calls, emails, online banking, and mobile technology. Fraudsters look for victims who find their stories convincing and will willingly share sensitive information, which can be used to authorize and transact wires, ACH, plastic card, and other types of transactions. Unfortunately,

in CUNA Mutual Group
New Shopping Innovations Bring Traditional Cards and VR Together

Earlier this year, billionaire technology and entertainment entrepreneur Mark Cuban told CNBC he believes the next 10 years will produce the biggest technological revolution in history.

That’s a tall order, given how much technology has changed our lives in the last decade or so. From the iPhone and Facebook to Uber, Snapchat, Spotify, AirBnB, GoFundMe, and Pinterest, it’s hard to imagine how we ever socialized or did business in the past.

Technology continues to shake up the payments landscape, too – which has credit unions and other financial institutions scrambling to keep pace.

in CO-OP Financial Services
Meet the Helpful Expert

Every single social media post is an interaction with your target market. Every interaction will impact the public’s perception of your brand and your company in a positive, negative or neutral way. The obvious goal is to intentionally and continually improve your target market’s perception of your brand through your social media presence.

in Your Marketing Company
CU Broadcast Episode: How to Win the Cherry Blossom Race with CUNA Mutual Group's Chris Roe

In a recent CU Broadcast episode, Mike Lawson invites CUNA Mutual Group Senior Vice President Chris Roe onto the show to talk about the Credit Union Cherry Blossom 10-Mile Run & 5K Walk/Run. Roe shares the importance of this race not only to the credit union industry but to CU4Kids, as well–which has raised over $7 million for Children's Miracle Network Hospitals nationwide.

in CUNA Mutual Group
Building Brand Awareness with CUNA Mutual Group ‘CU Thrive’ Videos

There are probably hundreds of credit union brand awareness efforts in our industry, ranging from the national and the state to the local. Some feature ads and traditional media, while others are more focused on story-telling and leveraging the power of social media.

in CUNA Mutual Group
Income Opportunities: Launch a No-Cost, Turnkey Credit Card Program Within Two Weeks

Today, our focus is on what should be a no-brainer for any credit union without a current credit card program: EZ Launch, offered by the Illinois Credit Union League’s Service Corporation, LSC. EZ Launch is a product without set-up or monthly fees. Getting started with EZ Launch is easy and fast; the current estimated time for implementation is just two weeks!

in LSC
Income Opportunities: Sprint Program

As we head into 2017, I’m reasonably sure that everyone is doing the same thing we are—looking at our income growth forecasts, and working on ways to meet or exceed the target.

We’ve got a few programs that can help your credit union generate income opportunities, and will be highlighting them in blog posts and Webinars in the coming weeks. 

First up is our Sprint program, from CU Solutions Group’s Love My Credit Union® Rewards. Those of you that have been involved with this program in the past will know that the structure has changed, with far greater opportunity for credit unions ready, willing and able to undertake a few straightforward marketing initiatives.

in CU Solutions Group
Give the Gift of Financial Education

As soon as they come, the holidays have gone again, but for millions of people, the cost of food, gifts, decorations and travel will linger long into 2017. The cultural norms many of us take for granted over the festive season, can be an overwhelming burden on many budgets.

This new year is an opportunity for credit unions to stand out from the crowd and offer more than just the products and services of a financial institution. Instead, let us demonstrate our authentic difference by reaching out to our members and helping them manage their expenses by providing financial education and counseling, too.

in CUNA Mutual Group
How to Increase Your Email Clicks by 41%

We’ve all heard the statistics surrounding ROI and effectiveness of email marketing. With ROI numbers estimated to be above 3000%, there is no doubt why large companies and small agencies alike use email marketing as a vital part of their strategic plans. With incredible email and marketing automation platforms, it has never been easier to create a compelling email filled with promotional items and other offerings from your company. In fact, it is as simple as one or two clicks.

So what is the difficult part of email marketing?

in Your Marketing Company
Mobile Payments 2.0: How CO-OP is Redefining the World of P2P

Fintech is advancing quickly, bringing a host of new mobile payment options to a world of consumers on the go. From Apple, Samsung, Microsoft and Google to Facebook, PayPal, FIS and others, never in the history of payments have so many major players vied for what many believe is such an enormous future market opportunity.

in CO-OP Financial Services
Trends in Social Payments: Why Venmo Leads the Way with Millennials

The race to the top of the mobile P2P payments market is on. In fact, global research firm Ovum projects that the value of mobile P2P transfers will reach $270.93 billion worldwide in 2019.  According to Ken Research, P2P transfers will emerge as one of the two fastest growing segments of U.S. fintech between now and 2020.

in CO-OP Financial Services
Break Down Life Insurance Barriers by Focusing on the Member
How much coverage should I have?
Which type of coverage fits my needs?
Can I even afford coverage?

We frequently hear these questions from members when discussing life insurance. It’s not surprising, considering insurance ranks as one of the most complex industries in the United States. This notion is supported when we see the numbers; many Americans are underinsured and 43% have no life insurance coverage all.

So, what prevents them from purchasing coverage? According to LIMRA, the top barrier is price, with 65% reporting they haven’t purchased life insurance because it’s too expensive. Yet, four out of five consumers overestimate the cost of term insurance, with Millennials overestimating by 213% and Gen Xers by 119%.

To overcome these barriers, it’s important to focus on the member. Help members get started by using these member-centric strategies to simplify the process.

in CUNA Mutual Group
It’s Better to be Different

Originally posted on CUinsight.com on October 20, 2016.

Every day, millions of lives are touched by credit unions, and millions more are looking to join. In the United States alone, we saw membership increase by more than 4% since last July1 – the fastest rate of growth in a generation.

The credit union message spreads far beyond our shores, though. Globally, there are over 220 million members in well over 100 countries. It’s an impressive foundation but there’s still a way to go if we’re to reach WOCCU’s target of 260 million members by the year 2020.

Having spent my career working with and for credit unions, I am confident we will reach that number; in no small part because the movement is – as it always has been – steadfastly committed to its founding principle of people helping people.

in CUNA Mutual Group
Military Lending Act: A Member Example

The Department of Defense’s (DOD’s) Military Lending Act (MLA) final rule becomes effective on October 3, 2016 for closed-end credit and open-end credit other than credit card accounts. As the mandatory compliance date approaches, review the following examples of how to comply with the rule across several interactions with members.

Loan Event #1: Vehicle Refinance

Eric and his wife Mallory join The Best Credit Union (TBCU) to take advantage of low interest rates and exceptional member service. On October 7, they apply jointly to refinance a loan they have with a local bank that is secured by Mallory’s car. TBCU knows the loan type is subject to MLA, since the exclusion that relates to vehicle-secured loans only applies when the vehicle is being purchased. Since the loan type is covered, TBCU will check whether Eric and Mallory are “covered borrowers” for MLA purposes. TBCU obtains information on Eric and Mallory from a nationwide consumer reporting agency, and learns that Eric is an active duty member of the U.S. Army. As a result, Eric is a “covered member” and Mallory, as his spouse, is a “dependent”; they are both “covered borrowers”. TBCU retains a record of the information from the consumer reporting agency, which provides TBCU with safe harbor status.

TBCU’s data processor calculates the Military Annual Percentage Rate (MAPR) for the closed-end loan, and it is well below the MLA cap of 36%. TBCU’s MLA-compliant loan document is used for the transaction; it does not contain any contract terms prohibited by the MLA final rule. The document does contain both the MAPR statement required by MLA and the Truth in Lending disclosure required by Regulation Z, which includes a description of their payment obligation. The document also lists TBCU’s toll-free phone number, which Eric or Mallory can call to receive the required oral disclosures. Their call will be routed to TCBU’s MLA expert, who is responsible for providing the oral disclosures of the MAPR statement and payment obligation to all covered borrowers to ensure consistency and compliance.

in CUNA Mutual Group
One Word You Need to Know for a Successful Planning Session

As the famous philosopher Bob Dylan once said, “the times, they are a changin’.” If your strategic planning session isn’t changing with the times, you’re not having the conversations that will help take your credit union or community bank to the next level.

If you set out to tackle this strategic planning exercise in the traditional way, you will be disappointed. You know the kind of thing… spend a few days offsite doing a SWOT analysis and capturing everything in spreadsheets. Some would say it’s as simple as asking “where will we play and how will we win?” Great questions, but the discussions before you arrive at those questions and answers will give proper perspective in the decision-making process.

in Your Marketing Company
CU Solutions Group President Drew Egan Discusses "Love My Credit Union"

CU Solutions Group President Drew Egan joined CUBroadcast to discuss the company's second annual "Love My Credit Union" video contest. Drew addressed how powerful video is when it comes to communicating inspiring messages – and credit unions certainly have plenty of them, which show their difference quite clearly.

in CU Solutions Group
Agility Recovery Disaster Tip: Take Advantage of Back-to-School Time

This month, millions of students will fill their backpacks and head back to school. And during this time of year, it’s also the perfect time to pack another type of bag, a “bug-out-bag".

This quick and easy to access bag is essential to both personal and office preparedness plans. During an evacuation, you're often left with little to no time to gather essential supplies, such as a first-aid kit or other important items, including insurance documents.

Remember, you don't need a fancy bag or kit – keep it simple. A backpack filled with the essentials outlined in their What to Take When You Evacuate Checklist will get you started.

in CUNA Strategic Services
Why More Employers Are Improving Financial Wellness Tools for Employees

Recent research shows a big increase in American employers’ commitment in 2016 to do more to improve their employees’ financial wellness, such as teaching basic money skills and providing better retirement saving tools.

The credit union movement grew out of employers trying to serve their employees’ best financial interests, so we should be encouraged by these results. We should also help set the bar even higher by providing tools our own employees can use to make good financial decisions.

According to Aon Hewitt’s “2016 Hot Topics in Retirement and Financial Well-Being,”1 56% of U.S. employers said they were “very likely to create or focus on the financial well-being of employees in ways that expand beyond retirement decisions in 2016.”

In 2015, only 46% agreed with that statement, and in 2014 it was 40%.

in CUNA Mutual Group
CUNA Mutual Group’s Steven Rick Shares 6 Ways CUs Can Be the Disruptors…

Steven Rick, Chief Economist for CUNA Mutual Group joined CUBroadcast to share how credit unions can be the disruptors -- not the disrupted. Steven outlines six ways credit unions can achieve being the disruptors in today's volatile market.

in CUNA Mutual Group
Losing auto loans to dealers? Stop the bleeding

By: Bo McDonald, yourmarketingco

“It’s not personal. It’s business.” When you end up paying more and borrowing more, it gets personal quickly.

You’ve purchased a car before and, most likely, experienced the financing procedures at the dealership. Do you really know what goes on behind the scenes at a car dealership?

What happens when your sales person scurries away to his finance manager?

What conversations happen between the sales people, managers, and finance people?

Do you know exactly how dealerships make their real money?

in Your Marketing Company
Corporate Social Responsibility Can Be Impactful and Easy

CO-OP Financial Services is announcing CO-OP Purpose, a new corporate social responsibility program for credit unions that provides turnkey, impactful community initiatives to help credit unions advance their mission of empowering people to achieve financial well-being.

“CO-OP Purpose combines social mission with innovation to give credit unions a unique way to capitalize on their opportunity to attract consumers looking for both in a financial institution,” said Samantha Paxson, Chief Marketing Officer for CO-OP. “The program extends our movement’s traditional commitment to ‘people helping people’ and includes financial literacy education outreach, philanthropic and charitable giving, new ways of collaborating with colleagues and consumers, and access to research on the business case for corporate social responsibility.”

According to the 2015 Edelman Trust Barometer, public levels of trust in business are at their lowest since 2008. Organizations that are able to enhance their net positive contributions to society are more likely to earn the trust of consumers.

Promoting corporate social responsibility is more than a feel-good initiative. At CO-OP’s THINK 16 Conference, attendees will be hearing from Perry Yeatman, External Director for Mission Measurement, who will be speaking on how corporate social responsibility programs can be profitable. She will be offering examples from companies such as Kraft and Unilever. In addition, CO-OP has commissioned a study by Mission Measurement to look at the business case for such programs specifically for credit unions. The results of the study will be available this summer.

in CO-OP Financial Services
DRIVE16 Interviews: CU Direct's Tony Boutelle Shares Latest Auto Lending Trends and New PSCU Partnership...

 

 

Hanging out at CU Direct's DRIVE16 Conference in San Diego, CUBroadcast ran into CU Direct President & CEO Tony Boutelle to discuss the latest auto lending trends, stats, and more. CUBroadcast also touched on the organization's new partnerships with PSCU and Lending Tree and how those work to benefit credit unions. In addition, Tony provided a 2016-17 outlook for auto lending, giving credit unions a heads up of what's to come.

in CU Direct