RBFCU and CUNA Mutual AdvantEdge Analytics Ink Deal

Credit Union Looks to Strengthen Their Data Analytics Strategy to Improve Member Insights and Service

MADISON, Wis. – CUNA Mutual Group announced Randolph-Brooks Federal Credit Union (RBFCU), headquartered in Live Oak, Texas, will partner with CUNA Mutual AdvantEdge Analytics (AdvantEdge Analytics) to implement its fully integrated data analytics solution to better serve RBFCU members. With assets exceeding $8 billion, RBFCU serves more than 700,000 members from 55 branch locations throughout Texas.

“To continue to serve our members with the most competitive products and services, we must improve our ability to strategically use data. We want to strengthen members’ individualized service and retain lasting relationships for years to come,” said Randy Carswell, senior vice president of finance, RBFCU. “AdvantEdge Analytics’ data solution brings the most comprehensive and flexible technology for credit unions. It will enable us to expand and strengthen our member insights and operate more efficiently as we continue to grow our own membership and geographic footprint.”

RBFCU, one of the nation’s largest credit unions, will leverage the AdvantEdge Analytics data management solution, including its hybrid data warehouse and data lake, as well as performance and reporting management solutions to build the credit union’s data strategy and capabilities. The partnership will help RBFCU transform and grow their analytics program.  Additionally, the partnership will focus on translating the data into insights and creating implementation plans to execute on insights. “This will enable us to better anticipate member needs, expand channels and strengthen product development for the future,” Carswell said.

“We are excited to work with RBFCU and help them build data analytics capabilities that will expand member insights and identify growth opportunities to better serve their growing membership,” said Tim Peterson, president, AdvantEdge Analytics. “As one of our charter members, RBFCU will benefit from industrywide collaboration, and participate in developing new data capabilities and best practices for the credit union industry.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is seeking to significantly expand the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

“Data insights will significantly improve how we operate and serve our members. By taking steps now, we will be better positioned to take advantage of accurate and consistent information across our departments, which will have positive effects on our members’ experience,” adds Carswell.

The AdvantEdge Analytics complete data and analytics offerings are currently available to the credit union industry.

For more information, please visit www.advantedgeanalytics.com.