Harborstone Credit Union Joins on with CUNA Mutual Group’s AdvantEdge Analytics

Credit Union Looks to Build a Stronger Data Driven Organization to Better Serve Members

MADISON, Wis. – CUNA Mutual AdvantEdge Analytics announced Harborstone Credit Union ($1.2 billion in assets) headquartered in Lakewood, Wash., will partner with AdvantEdge Analytics to implement its reporting and performance management services. This partnership will enable Harborstone to accelerate its data analytics strategy and gain better insights to deliver more value back to members.

“As our members financial needs continue to evolve and change, a strong data analytics strategy is essential to our ability to make better business decisions, develop better products, and strengthen the right member channels,” said Laurie Leno, chief financial officer, Harborstone Credit Union. “AdvantEdge Analytics will help us move faster with our data strategy and shift our focus from gathering data, to truly analyzing and using the data insights to strengthen our member relationships for years to come.”

Harborstone will use AdvantEdge Analytics’ data visualization and intelligence reporting tools that translate data into actionable insights through simple, easy-to-use dashboard reports. These at-a-glance views provide more flexibility and better access to data that will help Harborstone improve product development decisions, channel enhancements and member services.

“We are looking forward to partnering with the team at Harborstone Credit Union on their data and analytics journey,” said Tim Peterson, president, AdvantEdge Analytics. “Together, we will focus on helping them transform into a more data-driven organization so they are better positioned to meet the needs of their members today and in the future.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

For more information, please visit www.advantedgeanalytics.com.