Altra Federal Credit Union Signs with CUNA Mutual Group’s AdvantEdge Analytics

Credit Union Will Partner with AdvantEdge to Further Guide Next-Gen Data Capabilities

MADISON, Wis. –  CUNA Mutual AdvantEdge Analytics announced Altra Federal Credit Union, headquartered in Onalaska, Wis., will implement AdvantEdge Analytics’ data analytics solution to better serve its members. With assets exceeding $1.3 billion, Altra serves more than 96,000 members with 19 branch locations throughout eight states.

Altra signed on as an AdvantEdge Analytics charter member and will partner with AdvantEdge Analytics to further collaborate and build out the company’s future product development roadmap. The credit union will help guide future data analytics capabilities and shape the digital and analytics space within the credit union community.

“To continue helping our members live better lives through superior products and services, we must improve our ability to use data for greater member insights,” said Jack Peplinski, CEO, Altra Federal Credit Union. “It is critical to remain a credit union of choice for the future. AdvantEdge Analytics’ data solution brings the most comprehensive and flexible technologies that will help us build our strategy and scale quickly.”

Altra will leverage the AdvantEdge Analytics data management solution, including its hybrid data warehouse and data lake, as well as performance and reporting management solutions to build the credit union’s data strategy and capabilities.

“We are thrilled to bring Altra Federal Credit Union on board as a key charter member with AdvantEdge Analytics and partner with them to build their data analytics capabilities,” said Tim Peterson, president, AdvantEdge Analytics. “The Altra team will bring great perspective to our vision as we collaborate on new data capabilities and best practices for the credit union industry.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The AdvantEdge Analytics solution significantly expands the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

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