Orange County’s Credit Union Partners with AdvantEdge Analytics

Credit Union Looks to Build Analytics Culture as Part of an Enterprise-Wide Data Transformation

MADISON, Wis. –  CUNA Mutual AdvantEdge Analytics today announced Orange County’s Credit Union, based in Santa Ana, California will implement AdvantEdge Analytics’ data reporting and performance management services to accelerate their data analytics strategy. With assets exceeding $1.5 billion, Orange County’s Credit Union serves more than 103,000 members at ten locations across southern California.

Orange County’s Credit Union will also join on as one of AdvantEdge Analytics’ charter members and partner with AdvantEdge Analytics to collaborate and help guide future data analytics capabilities to shape the digital and analytics space within the credit union community.

“Data is critical to our ability to gain better member insights, but it is also important that we have resources in place to build that type of data-driven organization,” said Laura Thompson, chief information officer, Orange County’s Credit Union. “We are excited to work with AdvantEdge Analytics to help us not only embrace our data journey, but also partner with us on integrating data into our processes and decision making so it becomes a part of our culture. We want everyone to feel part of this transformation.”

Orange County’s Credit Union will use AdvantEdge Analytics’ data visualization and intelligence reporting tools that translate data into actionable insights through simple, easy-to-use dashboard reports. These insights will help the credit union build a data analytics acumen to improve product development decisions, channel enhancements, and member services.

“We are thrilled to join Orange County’s Credit Union on their data analytics journey and to work together to build their data analytics capabilities,” said Tim Peterson, president, AdvantEdge Analytics. “They will bring great perspective and collaboration on how to build a data-driven culture that integrates into one’s organization.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The AdvantEdge Analytics solution significantly expands the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption, and strengthen market share.

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