Kemba, A+ Federal, and Michigan Educational Credit Unions Sign with CUNA Mutual AdvantEdge Analytics

Credit Unions Look to Use Advanced Analytics to Improve Member Experience

MADISON, Wis. –  CUNA Mutual AdvantEdge Analytics announced that Kemba Credit Union with $860 million in assets, headquartered in Cincinnati, Ohio; A+ Federal Credit Union, with $1.3 billion in assets, headquartered in Austin, Texas; and Michigan Educational Credit Union, with $800 million in assets, headquartered in Plymouth, Michigan; will partner with AdvantEdge Analytics to build their advanced analytic platforms and services to gain better member insights.

“We are excited to work with AdvantEdge Analytics to help us anticipate our members' wants and needs,” said Dan Sutton, president of Kemba. “By predicting member behaviors, we will be able to offer them the right products and services at the right time.”

“AdvantEdge has the analytics capabilities to help guide our member service, providing us with the tools and strategies that will help us know our members better,” said Kerry Parker, CEO, A+ Federal. “Our organization can take the next steps necessary to address challenges, like member churn, to build a better member engagement and unlock even better member services.”

“AdvantEdge has the technology, strategy, and scale to help us take our data capabilities to the next level cost-effectively,” said Michigan Educational president and CEO Robert Sandercock. “We are looking proactively to take on the challenges of the next generation of financial services and to meet our members’ growing financial needs in the years ahead.”

These credit unions will focus on gaining operational excellence by means of the AdvantEdge Analytics’ data management platform, while leveraging the company’s insight activation services to improve reporting, performance management and member experience.

“Our credit union partnerships are building greater momentum towards an industry-wide platform for advanced analytics,” said Tim Peterson, president, AdvantEdge Analytics. “By giving credit unions better insights into their members’ needs, we are working together to identify new growth opportunities and create technology solutions that support their members’ financial security.”

As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry leading integrated suite of software tools and execution services. The company is focused on building scale, better member intelligence and accelerated analytics adoption to help credit unions strengthen market share and build long term growth.

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